I'm a digital marketer based in Skopje. I've been running Meta and TikTok ad campaigns since 2020, and doing SEO and content work since 2019.
Day to day that means setting up campaigns, testing creatives and audiences, reading the numbers, and switching off whatever isn't paying for itself. A lot of it is repetitive. I don't mind.
I also made DaruvajKrv, a website that lists blood donation drives around Macedonia so people can find one near them. Nobody pays for it. I made it because there wasn't one.
Experience
Present
Skopje, MK
Meta and TikTok Ads Manager
Cosmic Development
Creating and maintaining online advertising campaigns on platforms such as Facebook, Instagram, and TikTok
Creating and testing different ad formats and targeting options to improve campaign performance
Collaborating with the marketing team to develop and execute effective advertising strategies while managing and providing training to team members on industry best practices
Providing recommendations to improve overall digital marketing strategy
Present
Southampton, UK
SEO and Content Optimization
Smart Marketing Management Ltd.
Implemented on-page SEO optimization techniques to increase organic traffic
Researched and implemented best practices relating to SEO and search engine algorithms
Conducted keyword research and analysis to determine the most effective keywords for organic search engine optimization
Increased organic search rankings by 3-5 positions with improved meta-tags, titles and descriptions as well as content optimization and creating backlinks
Projects
Present
DaruvajKrv.mk (DonateBlood)
Blood donation drives, in one place
A website that lists blood donation drives across Macedonia. Events are sorted by city and date, so anyone can see what is coming up near them and where to go. I build it and I keep it running.
